Introducing the Bulldogs Bold New Club Logo Design
The Canterbury-Bankstown Bulldogs are set to unveil a new club logo on November 1. This redesign marks a significant evolution of the team’s branding, honoring over 90 years of history while embracing a forward-looking vision.
Introduction of the Bulldogs’ New Club Logo
Bulldogs Chief Executive Officer Aaron Warburton emphasized the importance of maintaining the club’s identity throughout this process. The refreshed logo aims to reflect the pride and passion of the Bulldogs community.
Key Features of the New Logo
This new emblem serves as more than just a visual update. It symbolizes the club’s enduring spirit, which has been evident since its establishment in 1935. Warburton stated, “This logo carries our fighting spirit.” It encapsulates the journey of the Bulldogs and their aspirations for the future.
Design Elements and Thematic Focus
The logo has been crafted with a modern, digital-first approach. It integrates vital aspects of the club’s visual history to create a design that resonates with both long-time fans and newcomers.
- Honors 90 years of Bulldogs’ heritage
- Reflects the club’s fighting spirit
- Modern, digital-focused aesthetics
- Emphasizes unity and ambition for the future
Launch and Implementation
The Bulldogs plan to roll out the new logo across all platforms, merchandise, and communications with the start of the 2026 season on November 1. This marks an exciting new chapter for the team.
As the club transitions into this new era, it aims to blend its respected history with a bold vision for the future—embodying pride, unity, and the distinctive spirit that defines the Bulldogs.
