Kim Kardashian shocks Skims fans with launch of faux pubic hair underwear marketing genius or fever dream
Kim Kardashian’s shapewear brand, Skims, has recently launched a provocative new product known as “The Ultimate Bush.” This product marks Skims’ foray into the realm of faux pubic hair underwear. The brand is already well-known for pushing boundaries in the intimate apparel market, having previously introduced faux nipple bras.
Skims Enters the Faux Pubic Hair Market
The new line features micro thongs priced at $32 each. The announcement was accompanied by a playful promotional video on Instagram with a retro game show vibe. The video posed a cheeky question: “Does The Carpet Match The Drapes?”
Reactions from Fans
The launch has garnered a mixed reaction on social media platforms. On Instagram, some users couldn’t suppress their disbelief, with one person questioning if the launch was an April Fools’ prank. Another user humorously declared, “I’m calling 911.” Similar reactions surfaced on X, where fans commented on the boldness of the new product.
- One user remarked, “This’s wild. Kim really said ‘if you can’t grow it, wear it.’”
- Another joke referenced infamous serial killer Ed Gein, playful about the nature of the product.
Each thong design promises variety, allowing wearers to choose from 12 different hair colors and textures. Despite initial skepticism, all styles were reported sold out shortly after launch.
Marketing Strategy
Kardashian openly acknowledged the unconventional nature of the thongs in her Instagram stories, calling them “insane.” She has a history of introducing playful yet controversial products, often using humor to soften the edge of their eccentricity.
With a tagline proclaiming, “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be,” Skims embraces a bold marketing approach.
Conclusion
The launch of faux pubic hair underwear has proven to be another innovative and boundary-pushing move for Kardashian and Skims. As the brand continues to break traditional norms in undergarment design, it remains to be seen how consumers will adapt to this latest trend.
