FACE Program 2025 Recipients Announced by COC, CPC, CAC, and Petro-Canada
On October 15, 2025, the Canadian Olympic Committee (COC), Canadian Paralympic Committee (CPC), Coaching Association of Canada (CAC), and Petro-Canada announced the recipients of the Fuelling Athlete and Coaching Excellence (FACE) Program for 2025. This program is now in its 37th year and aims to support athletes and coaches in their pursuit of Olympic and Paralympic aspirations.
Overview of the FACE Program
Since its inception in 1988, the FACE Program has allocated over $14 million to assist more than 3,500 athletes and coaches across Canada. The financial support is crucial for those who are not yet eligible for government funding.
Recipient Details for 2025
This year, a total of 55 athlete-coach pairs have been selected as recipients. Each pair will receive $10,000 to cover various expenses, including:
- Training costs
- Equipment purchases
- Educational expenses
- Travel costs
Statements from Officials
David Shoemaker, CEO of the COC, emphasized Petro-Canada’s significant role in nurturing Canadian athletes. He acknowledged the program’s vital contribution to Team Canada’s success over the years.
Lorraine Lafrenière, CEO of the CAC, highlighted how the funding enables coaches to better develop their skills while supporting the next generation of athletes.
“The FACE Program has had a remarkable influence on the growth of Paralympic sports,” stated Karen O’Neill, CEO of the CPC. She expressed gratitude to Petro-Canada for their continued support of athletes and coaches in Canada.
Petro-Canada’s Commitment
Dave Fath, General Manager of Petro-Canada Brand Marketing, reaffirmed the company’s dedication to supporting the FACE Program and the evolving journeys of its athletes and coaches. He noted that their passion and perseverance inspire communities throughout Canada.
The complete list of the FACE Class of 2025 recipients is available on the Emegypt website.
About Petro-Canada and Program Partners
Petro-Canada operates over 1,500 retail stations across Canada and has been a National Partner of the Canadian Olympic Committee and an Official Partner of the CPC since 1988.
The Canadian Olympic Committee is focused on promoting safe and inclusive sports, while the Canadian Paralympic Committee aims to enhance accessibility and inclusion through various programs.
The Coaching Association of Canada (CAC) works to uplift coaches by expanding their influence and developing their skills to enhance athlete performance nationwide.
