Maine company revives vintage Taylor Swift T-shirt from iconic Showgirl film
A Taylor Swift T-shirt, originally created in the 1990s, has been revitalized by Liberty Graphics, a Maine-based company. The design, featuring sea otters from the Monterey Bay Aquarium, gained viral attention after Swift wore it in a recent video. This vintage apparel is part of the film “The Official Release Party of a Showgirl,” which documents the creation of Swift’s latest album.
Reviving a Vintage Design
Matt Enos, Liberty Graphics’ multimedia manager, revealed that Swift’s decision to wear the shirt spurred significant attention online. The demand for the T-shirt has been intense, with “Swifties” and sea otter enthusiasts eager for a reissue. In response, a limited run will be released on Thursday, and further prints may occur if successful.
Origins and Popularity
The T-shirt, depicting two sea otters among kelp and their primary food sources, originated from Harborside Graphics, a company now part of Liberty Graphics. It was popular for its environmentally-friendly, water-based inks. The design’s revival aligns with a collaboration between Liberty Graphics and the Monterey Bay Aquarium to support sea otter rehabilitation.
Swift’s Influence and Fan Power
Taylor Swift’s immense influence has led to increased interest in this Maine-based company, exemplifying her fanbase’s economic impact. Swifties spent an estimated $5 billion during her last tour, showcasing their strong purchasing power.
Liberty Graphics and Its Mission
Founded in the 1970s by Tom Opper, Liberty Graphics has a long history of creating T-shirts with natural themes. The company, known for its sustainable practices, produces approximately 1,000 shirts daily. Its archive contains thousands of designs, including popular retro themes. The attention from Swift has also spotlighted the company’s broader mission to promote environmental education and conservation.
| Company | Design Origin | Production Capacity | Revival Purpose |
|---|---|---|---|
| Liberty Graphics | Monterey Bay Aquarium T-shirt | 1,000 shirts per day | Support sea otter rehabilitation |
This newfound attention has enriched Liberty Graphics, introducing more people to their dedication to wildlife and conservation. Their partnership with the Monterey Bay Aquarium continues to foster an educational impact through its sustainable designs.
