Discover How Emma Grede Built a $300M Empire with Good American and Skims

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Discover How Emma Grede Built a $300M Empire with Good American and Skims

Emma Grede has become a formidable figure in the fashion industry. As the co-founder of Good American and a founding partner of Skims, her ventures have contributed significantly to her estimated net worth of approximately $300 million.

Background of Emma Grede

Born in 1982 in East London, Grede faced early challenges, including her father’s absence. Her mother worked tirelessly to support the family, teaching Emma resilience and determination. As a teenager, she held several jobs, which instilled a strong work ethic.

Fashion Ventures

Grede studied at the London College of Fashion but opted for practical experiences instead of completing her degree. This decision enabled her to build networks in the fashion and entertainment sectors.

ITB Worldwide

In 2008, she co-founded ITB Worldwide, an agency that connected celebrities with brands. This venture paved the way for her entry into the fashion world by fostering valuable industry relationships. In 2018, ITB was acquired by Rogers & Cowan, providing Grede with the opportunity to focus on her fashion projects.

Good American

In partnership with Khloé Kardashian, Grede launched Good American in 2016. It aimed to redefine inclusivity by offering a wide range of sizes and promoting realistic body images. On its first day, the brand sold over $1 million worth of denim, indicating a strong market demand.

Skims

Grede became a founding partner of Skims in 2019 alongside Kim Kardashian and Jens Grede. As Chief Product Officer, she manages design, fit, and innovation. Under her leadership, Skims has been recognized for its transformative approach to shapewear and comfort fashion. Her significant shares in Skims and Good American constitute a large portion of her wealth.

Diversification and Other Ventures

Grede is not limited to the fashion industry. In 2021, she co-founded Safely, a brand focusing on sustainable cleaning products. Additionally, she partnered with Kristin Juszczyk to launch Off Season, which merges apparel with sports. These initiatives reflect her strategy to diversify her business interests.

Philanthropy and Advocacy

Grede is committed to social responsibility, chairing the Fifteen Percent Pledge. This initiative encourages retailers to allocate shelf space to Black-owned businesses, promoting equality and representation within the industry.

Net Worth and Future Prospects

Estimated net worth: $320 million to $390 million.
Ownership stakes: Approximately 8% in Skims and 23% in Good American.
Public appearances on shows like Shark Tank enhance her visibility and investment opportunities.

Grede has openly discussed overcoming dyslexia, viewing it as an asset that fosters creative problem-solving. She prioritizes balance in her roles as a mother and entrepreneur.

Looking ahead, she continues to expand her influence in both fashion and business. Grede’s ability to adapt and maintain control over her brands positions her for ongoing success.