Mercedes-Benz Unveils the Most Spectacular League of Legends Car to Date
Mercedes-Benz has introduced a unique vehicle to celebrate the 2025 League of Legends World Championship. This creation is a custom-made CLA art car, inspired by the new Summoner’s Cup trophy. The car combines luxurious design with esports culture, reflecting both competition and artistry.
Design and Inspiration
The Mercedes-Benz CLA art car is an artistic sculpture and a show car, not intended for everyday driving. Created in collaboration with Riot Games, the vehicle features a silver chrome finish, blue sapphires, and gold trim, replicating the new trophy’s distinctive appearance. Each design element honors every winning team from the tournament’s inception in 2011 up to 2024.
The Class of Creators Series
This special CLA model is part of Mercedes-Benz’s Class of Creators series, showcasing innovative art pieces in partnership with various creative fields. The car pays homage to the millions of fans who have made League of Legends a worldwide phenomenon, merging gaming culture with German engineering excellence.
Mercedes-Benz’s Commitment to Esports
Since 2020, Mercedes-Benz has been the official automotive partner of the League of Legends World Championship. This year’s reveal emphasizes a deeper connection to gaming culture, marked by the release of a cinematic film that highlights the art car’s trophy-like design.
Worlds 2025 Details
- Dates: October 14 to November 9, 2025
- Locations: Beijing, Shanghai, and Chengdu
During the championship, the chrome-dipped CLA will be prominently displayed, serving both as a marketing strategy and a tribute to gaming artistry.
A Cultural Statement
While collaborations like this may appear as mere branding exercises, Mercedes-Benz has transcended surface-level marketing. By transforming a performance vehicle into a genuine art piece, the company demonstrates its understanding of gaming culture. This initiative merges craftsmanship with heritage, a feat that few brands achieve so seamlessly.
