Sam Ryder Discusses His Wild New Album Heartland Life After Eurovision and the Music Industry Adventure

Sam Ryder, known for his immense talent as a singer-songwriter and his memorable run as a Eurovision entrant, has launched a bold new chapter in his career with the release of his second album, *Heartland*. This album, which debuted on October 17, comes after Ryder’s successful first album, *There’s Nothing But Space, Man!*, that sold over 109,000 copies. In the wake of his triumph in Eurovision 2022, where he placed second with “Space Man,” Ryder’s journey through the music industry has been nothing short of remarkable.

Transition to Independence

After parting ways with Parlophone in 2023, Ryder signed with the independent label Artist Theory, reuniting with industry veterans Nick Burgess and Jack Melhuish. This shift allows him more creative freedom and a fresh approach to his music. Ryder expressed his excitement about moving forward in an ever-evolving music landscape, stating, “It’s a little more freeing in a way,” emphasizing that he doesn’t dwell on album metrics anymore.

Deep and Authentic Artistry

*Heartland* is a reflection of Ryder’s growth as an artist. Melhuish highlighted the album’s depth and vulnerability, which reveal a more nuanced version of Ryder. The album features 13 tracks, including co-writes with notable artists like Mikky Ekko and Steve Mac. Singles such as “White Lies,” “Oh Ok,” and “Better Man” have been teasing its release.

• Release Date: October 17, 2023
• Label: Artist Theory
• Previous Album Sales: 109,123 copies of *There’s Nothing But Space, Man!*
• Singles Released:
  • White Lies
  • Oh Ok
  • Better Man

Exciting Promotions and Live Performances

As part of a comprehensive promotional strategy for the new album, Ryder is set to participate in various TV appearances and performances. His schedule includes spots on popular shows such as *The Today Show* and *BBC Breakfast*. In addition to these opportunities, he will embark on an intimate tour leading to his biggest show yet at OVO Arena Wembley on November 6.

TheImpact of Major Labels

Ryder reflected on his experiences with major label dynamics, acknowledging their role in his initial success while expressing satisfaction with his current independent status. He emphasized how important it is to align management with his creative vision, highlighting the need for supportive and understanding collaboration. His commitment to music that resonates with him personally is evident.

Grassroots Venues and Upcoming Shows

Ryder is dedicated to performing in grassroots venues, recalling how they have significantly influenced his career. He stated, “That’s why we engineered this tour that way,” as he aims to connect with fans in the smaller venues that shaped his musical journey.

• Wembley Arena Date: November 6, 2023
• Tour Type: ‘Road To Wembley’ with intimate shows across the UK

Looking Ahead

In the face of challenges, including the financial burden of attending live events today, Ryder is passionate about making music that resonates truthfully with his audience. As he embarks on this new journey with *Heartland*, he’s eager to share his evolution and experiences since his Eurovision debut, aiming to inspire others along the way.

Ryder’s experience reflects the broader changes within the music industry, as he embraces his independence while still welcoming support from his established connections. Fans can anticipate an album that not only showcases his musical abilities but also his personal growth as an artist in today’s complex landscape.