Interview with Desjardins’ New CEO: Regional Branch Closures Likely to Continue
Denis Dubois, the new CEO of Desjardins, has plans to maintain continuity within the organization while also adapting to present challenges. He emphasized that regional branch closures are likely to continue as part of the company’s strategy.
Key Focus Areas for Desjardins
In a recent interview, Dubois stated, “Our mission is to meet the needs of our members and clients.” Under his leadership, Desjardins aims to continue addressing these needs while also implementing necessary changes.
Branch Closures Continue
Desjardins has seen a significant reduction in its physical branches. The organization plans to close 30% of its branches by 2026. The number of in-person transactions has already decreased by 10% this year, prompting the need to adapt further.
Support for Vulnerable Clients
To assist clients struggling with digital services, Desjardins is making efforts to provide additional support. This includes offering transportation services for members in need, ensuring that all clients can access necessary services.
Digital Transformation and AI Integration
Desjardins is advancing its digital transformation efforts by integrating artificial intelligence solutions in the coming years. Dubois remarked that the organization is committed to maximizing its potential while ensuring security remains a top priority.
Data Security Enhancements
Reflecting on the major data breach of 2019, Dubois expressed confidence in Desjardins’ recovery. He noted the establishment of a dedicated security office with 1,800 staff members and an annual investment of $300 million to protect customers.
Economic Vigilance Amid Trade Tensions
Dubois is cautious regarding ongoing trade tensions with the United States. He expressed the need for Desjardins to prepare for various scenarios, emphasizing the importance of market diversification for businesses. He also highlighted the critical role of automation and investment in enhancing productivity.
- CEO: Denis Dubois
- Branch closure target: 30% by 2026
- Decrease in in-person transactions: 10% this year
- Annual investment in data security: $300 million
- Number of security personnel: 1,800
As Desjardins navigates these changes, the focus remains on ensuring member satisfaction, enhancing digital capabilities, and maintaining a strong security presence.
