F1 Secures Exciting U.S. Broadcast Partnership with Apple TV
Apple TV has secured an exclusive five-year broadcast agreement for Formula 1 in the United States, starting in 2026. Valued at $160 million annually, the deal marks a significant shift in the sport’s U.S. media landscape. Previously, ESPN handled the coverage since 2018, concluding its partnership at the end of the current season.
Details of the Partnership
This collaboration between Apple and F1 follows their joint creation of an “F1” movie, which achieved global success. Both parties aim to enhance the sport’s popularity in the U.S. through live broadcasts and engaging content.
Statements from Key Figures
- Stefano Domenicali: The F1 president highlighted the shared vision with Apple to engage U.S. fans continuously and attract new ones.
- Eddy Cue: Apple’s senior vice-president of services expressed excitement about offering exclusive content to Apple TV subscribers in the U.S.
Impact on Formula 1 in the U.S.
Formula 1 is in the U.S. this week for the drivers’ championship battle between Oscar Piastri and Lando Norris at Austin’s Circuit of the Americas. Max Verstappen is also a contender, aiming for his fifth championship but trailing McLaren drivers significantly.
Looking Forward
This partnership promises to enrich the viewing experience for existing fans and attract new audiences, contributing to the sport’s growth in the competitive U.S. market. The enhanced access and innovative content delivery will likely elevate Formula 1’s presence in the U.S. sports arena.
