Star Power of The Everest Fuels Unprecedented Growth and Captivates Huge Attention
With The Everest racing event approaching, anticipation is climbing higher than ever. Set to unfold at Royal Randwick, this landmark race boasts a staggering $20 million prize, drawing a record crowd and global television audience.
The Everest’s Impact on Australian Tourism
Tourism authorities are optimistic that the event will significantly drive the return of Chinese visitors to Australia. The presence of the Hong Kong superstar Ka Ying Rising is expected to elevate The Everest’s international profile.
- Expected attendance: 50,000 spectators
- Under-26 demographic: Over 60% of attendees
- Economic impact: Approximately $30 million for the NSW economy
- Job creation: Around 2,000 positions across various sectors
Spotlight on Sydney
Destination NSW CEO Karen Jones highlighted how international stars enhance Sydney’s appeal. Such events have been incorporated into marketing strategies to promote future tourism.
The term “halo effect” was used to describe how The Everest would boost Sydney’s visibility in markets like Hong Kong. While the Chinese market is not yet at pre-COVID levels, experts believe that events like The Everest will speed up recovery.
A Global Audience
Gaming and Racing Minister David Harris noted that 30% of tickets had been sold to interstate visitors. The race is expected to reach up to 560 million viewers worldwide, further showcasing The Everest as a major sporting event.
“The Everest is set to become the second most wagered upon race in Australia,” said Mr. Harris, indicating its growing prominence in the racing industry.
Food and Festivities
The atmosphere at Royal Randwick is not just about racing; dining is a significant part of the experience. A total of 14,000 plated meals will be prepared for the event.
- 600 dozen oysters
- 900 kg of smoked brisket
- 1,200 kg of hot chips
- Over 12,000 schooners of beer
The Everest promises to be a memorable occasion for both attendees and participants, combining thrilling racing with a vibrant atmosphere. This year’s event is anticipated to solidify its status as a must-attend occasion in the global racing calendar.
