Xanthe Clay Critiques the ‘Raw and Almost Tasteless’ £30 Beef Wellington by Charlie Bigham and More
The landscape of ready meals has evolved significantly from their inception as convenience food for busy individuals. Today, producers are elevating their offerings, transforming them into culinary experiences that attempt to replicate dining out. One recent example is the new Brasserie range by Charlie Bigham, which includes a high-priced Beef Wellington.
Critique of Charlie Bigham’s Beef Wellington
Critic Xanthe Clay recently reviewed Bigham’s Beef Wellington, priced at £29.95 for two servings. Her assessment labeled the dish as “raw and almost tasteless,” highlighting the disparity between expectations and reality. The meal is positioned as a gourmet option, designed to rival dining at a restaurant.
Details of Charlie Bigham’s Brasserie Range
- Meal Options:
- Beef Wellington – £29.95
- Coq au Vin – starting at £16.95
- Venison Bourguignon
- Duck Confit
- Salmon Wellington
- Brand Background: Charlie Bigham’s meals have gained popularity for their quality, fitting for a descendant of a notable historical figure.
The production of high-end ready meals reflects a broader trend in consumer dining preferences. Buyers desire convenience without compromising on quality. However, as shown in Clay’s critique, not all products live up to their gourmet claims.
Market Positioning
Charlie Bigham’s meals enjoy a unique position in supermarkets, often found in dedicated sections. They offer a range of traditional dishes, including shepherd’s pie, lasagne, and moussaka, appealing to a demographic looking for premium convenience food.
As the ready meal market continues to expand, the success of products like Bigham’s will depend on meeting the high expectations set by both pricing and branding.
