Salma Hayek Pinault Stars in Exciting New Kahlúa and Dunkin Campaign to Stir Up the Drama
Salma Hayek Pinault, the Academy Award-nominated actress and producer, stars in an innovative campaign featuring Kahlúa and Dunkin’s fusion creation, Kahlunkin’. This intriguing concoction, Kahlúa Dunkin’ Caramel Swirl Cream Liqueur, is a unique blend of Kahlúa’s coffee and rum with Dunkin’s Caramel Swirl and cream flavors.
Exciting Campaign Details
The campaign, directed by Rodrigo Valdes and crafted by Wieden + Kennedy London, embodies the bold and playful spirit of Kahlúa. Set in the style of a telenovela, the advertisement brings viewers into a quirky scenario where Salma Hayek makes a dramatic entrance, revealing the mysterious beverage is not just Kahlúa.
Events and Activations
- TV Collaboration: Kahlúa has partnered with NBCUniversal to enhance the campaign’s reach across various channels. Viewers can tune into Bravo’s “Watch What Happens Live” on October 23 at 10 p.m. EST for further unveiling.
- Festival Presence: Kahlúa Dunkin’ Caramel Swirl will feature at notable events like the NYC Wine & Food Festival.
- Pop-Up Experience: On October 21, Grand Central Terminal in NYC will host a pop-up event from 2-7 p.m., offering tastings paired with Dunkin’ MUNCHKINS® Donut Hole Treats.
Caroline Begley, Kahlúa’s Vice President of Marketing, expressed enthusiasm about continuing their collaboration with Salma Hayek Pinault, highlighting her contribution as pivotal in projecting Kahlúa’s playful and dramatic brand image.
Adding the Dramatic Flair
The “It’s Kahlunkin’” campaign leverages streaming videos, digital platforms, social media, and audio to capture a broad audience. Viewers can engage by guessing “Who Is In The Cup” on Kahlúa’s website and Instagram for a chance to win exciting prizes, including free Dunkin’ coffee for a year.
Partnerships and Availability
Partnering with Dunkin’ presents an ideal marketing synergy, combining the fun essence of both brands. This new cream liqueur is available nationwide and is best enjoyed neat, chilled, or over ice with a Dunkin’ MUNCHKINS® garnish.
For more information, fans can visit Kahlua.com. The campaign reinforces Kahlúa’s position as a leading, dramatically playful spirit brand, further enhanced by Salma Hayek Pinault’s continued partnership.
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