Southwest Airlines Unveils Major Boarding Process Overhaul: Discover the Key Details

Southwest Airlines is embarking on a significant transformation of its boarding process. Starting January 27, the airline will implement assigned seating, a departure from its more than 50 years of open seating practice. This change is part of “Project USA,” which has been under testing in Houston and Cancun, Mexico, for several months.

New Boarding Process Details

The revised boarding method, dubbed “WILMA,” prioritizes passengers with window seats to board first, followed by middle and aisle seat occupants. This new system will commence from the rear of the aircraft, aiming to streamline the boarding procedure and enhance overall efficiency.

Gate and Group Boarding Modifications

Southwest will also simplify its gate setup by eliminating its current numbered stanchions. There will now be two boarding lines: one for the current boarding group and another for the upcoming group. Travelers can expect these changes to facilitate a smoother boarding experience.

• End of numbered stanchions at gates
• Introduction of two boarding lines

Passenger Benefits and Options

Frequent flyers, credit card holders, and those who opt for extra legroom will benefit from automatic assignment to early boarding groups. Additionally, a variable last-minute “priority boarding” option will be available for purchase, further enhancing passenger experience and flexibility.

Redesigned Boarding Passes

The airline will roll out new boarding passes displaying not only seat numbers but also seat types, helping passengers easily locate window, middle, or aisle seats. Basic economy passengers, however, will typically be assigned later boarding positions.

Cabin and Aircraft Upgrades

In addition to the boarding process overhaul, Southwest has introduced its first Boeing 737 Max 8 with a refreshed interior. This revamp includes an extra legroom section, upgraded seating, and improved lighting. These changes are part of Southwest’s broader objectives to modernize its fleet and enhance customer experience.