Discover Why Kendall Jenner Skipped the Victoria’s Secret Fashion Show This Year

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Discover Why Kendall Jenner Skipped the Victoria’s Secret Fashion Show This Year

The Victoria’s Secret Fashion Show made a celebrated return to television on October 15. The event featured well-known models such as Adriana Lima, Alessandra Ambrosio, and Gigi Hadid, but notably absent was Kendall Jenner.

Reasons Behind Kendall Jenner’s Absence

Kendall Jenner previously graced the Victoria’s Secret runway in 2015, 2016, and 2018. These events were curtailed in 2019 following the resignation of organizer Edward Razek amid public criticism of the brand’s culture. Although the fashion show came back in 2023 under the “The Tour ’23” rebrand, Jenner did not participate in either 2024 or 2025 editions.

Potential Contractual Obligations

Neither Victoria’s Secret nor Jenner has confirmed her absence officially. However, TMZ reported in 2017 that a contract with the competing brand La Perla had a non-compete clause preventing her participation. While it’s uncertain if this contract is still active, Jenner’s involvement in Calvin Klein’s 2024 campaign could also restrict her from modeling for other lingerie brands due to similar contractual terms.

Other Commitments

A week before the 2025 Victoria’s Secret Fashion Show, Jenner participated in Paris Fashion Week, walking for L’Oréal’s Le Défilé: A Celebration of Women’s Empowerment on September 29.

Financial Considerations

Forbes ranked Kendall Jenner as the highest-paid model in 2022 with earnings of $69 million. Her financial success could influence her decision to prioritize opportunities beyond Victoria’s Secret.

Behind the Scenarios

Reflecting on her journey, Jenner shared insights into the Victoria’s Secret experience in an interview with Glamour UK in 2018. She emphasized personal growth and confidence as essential qualities for the models.