Dhanteras and Diwali Gold Shopping: Experts Weigh In on Choosing 9K Gold Jewelry
As the festive season of Dhanteras and Diwali approaches, gold shopping becomes a key focus for many. In July 2025, the Indian government commenced hallmarking for 9K gold jewelry. This initiative places 9K gold alongside other established categories such as 24K, 22K, and 18K gold.
Dhanteras and Diwali: The Charm of 9K Gold Jewelry
9K gold jewelry contains 37.5% pure gold mixed with alloy metals. This variety offers a more economical option for those who may find higher-purity gold unaffordable, especially with gold prices reaching record highs. Many shoppers are now considering 9K gold not just for adornment but also as an investment.
Expert Insights on 9K Gold Jewelry
- Aksha Kamboj, Vice President of the India Bullion & Jewellers Association (IBJA), highlights that lower karat options allow buyers to retain exposure to the gold market without overspending.
- Vijay Kuppa, CEO of InCred Money, suggests that 9K gold is practical for everyday fashion jewelry due to its durability but advises against it for serious investment purposes.
- Prithviraj Kothari, Managing Director of RiddiSiddhi Bullions, argues that 9K gold lacks significant intrinsic value for investment, recommending 22K or 18K gold instead.
Understanding the Investment Value of Gold
Investment experts emphasize that while 9K gold has its place in fashion, higher-purity gold is better suited for wealth preservation. Options like 22K and 24K gold maintain better resale value and liquidity in the market. Prithviraj Kothari asserts that 9K gold’s resale potential is primarily influenced by making charges rather than its gold content.
According to Trivesh D, COO of Tradejini, jewelry crafted from higher purity gold is more valuable as an asset. He notes that 18K and above gold allows for better resale prospects compared to 9K, which resembles costume jewelry.
Hallmarking and Consumer Confidence
The requirement for hallmarking 9K and 14K gold aims to enhance buyer confidence. Aksha Kamboj mentions that this regulation by the Indian Bureau of Standards (BIS) assures customers of the purity level they are purchasing, even if it is lower than traditional options.
For those planning gold purchases on Dhanteras or Diwali, considering the right type of gold can significantly affect both aesthetic enjoyment and financial wisdom. Balancing beauty and investment potential is key when making your selection this festive season.
