NBA Playground Takes Over Rockefeller Center in Exciting Transformation

Rockefeller Center has been transformed into a hub of basketball excitement, hosting the “30 Rocks” event from October 16 to 21. This dynamic transformation marks the NBA’s return to NBC and its inaugural appearance on Peacock, combining elements of art, fan engagement, and basketball fantasy activities.
A Unique Basketball Experience
Centered around a glowing LED half-court, the event allows visitors to showcase their shooting skills under the iconic gaze of NBC Studios. Thirty custom basketball sculptures, artistically crafted to represent each NBA team and city, encircle the court. These artworks will be distributed to their respective markets post-event, spreading the celebration nationwide.
Events and Highlights
- Daily Themes: Each day of “30 Rocks” offers a distinctive theme, starting with a friendly game of “N-B-C” involving NBC News personalities.
- Legend Appearances: NBA legends like John Starks, Ron Harper, Joakim Noah, and Jason Richardson engage with fans and judge a dunk contest.
- Youth Focus: Saturday emphasizes youth activities with Jr. NBA and Jr. WNBA clinics and a Nike EYBL 3×3 tournament.
- Family Fun: Sunday’s agenda includes trivia and family-oriented games for visitors of all ages.
- NBA Jersey Day: Monday dedicates celebrations to NBA Jersey Day, featuring giveaways and photo opportunities.
- Grand Finale: The event concludes with Michael Bublé making an appearance for the half-court shot, while the Today Show broadcasts live from the plaza.
This immersive experience not only showcases basketball talent but also brings communities together at the historic 30 Rockefeller Plaza. EB Kelly, head of Rockefeller Center, emphasizes the venue’s role in uniting sports legends and fans. “30 Rocks” is open to the public and presents an intriguing opportunity to engage with art, basketball, and nostalgia.