AFL Invites Expressions of Interest for Exciting Docklands Waterfront Redevelopment Opportunity

ago 8 hours
AFL Invites Expressions of Interest for Exciting Docklands Waterfront Redevelopment Opportunity

The AFL, along with the Victorian Government, has launched an Expression of Interest (EOI) initiative for a significant redevelopment of the Docklands area. This project, involving the sites at 140 and 160 Harbour Esplanade, aims to transform the waterfront into a vibrant mixed-use precinct that enhances the region’s appeal.

A New Era for Docklands Waterfront

The redevelopment plan seeks to bring jobs, housing, and entertainment options to the vicinity of Marvel Stadium. It is part of a broader strategy to revitalize the Docklands area and support urban growth.

Details of the Initiative

  • Location: 140 and 160 Harbour Esplanade, Docklands.
  • Collaboration: AFL and Development Victoria under a Joint Venture Agreement.
  • Objective: Create a mixed-use precinct that enhances community and commercial environments.
  • Previous Development: This initiative follows the AUD 225 million Marvel Stadium redevelopment, completed in 2024.
  • Deadline for EOI: The campaign closes at 5 PM on Friday, 5 December 2025.

Expert Insights

Matthew Chun, the AFL’s executive general manager of finance, clubs, and infrastructure, expressed that the project will significantly boost the area’s allure as a prime sports and entertainment destination. Additionally, Anne Jolic, CEO of Development Victoria, emphasized the search for innovative developers who can deliver both commercial viability and community benefits.

Next Steps in the Redevelopment Process

Shortlisted developers from the EOI will move forward to a Request for Proposal (RFP) stage, ensuring that the most promising ideas are put to the test. This initiative represents an exciting chance for developers to engage in one of Melbourne’s key mixed-use developments.

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