Why 2026 is Set to Be the Year the Grammys Fully Embrace K-pop with Rosé and the Demon Hunters

In 2026, the Grammys are anticipated to truly embrace K-pop, marking a significant shift in the music industry. This evolution has been years in the making, catalyzed by various factors including strategic efforts and breakthrough performances by K-pop artists.

The Rise of K-pop

Historically, the Grammys have overlooked non-English and teen-centric music, with a bias against highly manufactured acts and youth-driven audiences. However, BTS broke through in November 2020, becoming the first Korean pop act nominated for the Best Pop Duo/Group Performance.

BTS and the Path to Acceptance

BTS’s journey involved strategic campaigning to appeal to Recording Academy voters. Their nomination signaled a potential shift, although they did not secure a win despite multiple nominations over the years.

A New Era: Rosé and K-pop Success

Rosé’s song “Apt.” has shattered records, becoming a favored contender at the forthcoming Grammys. Its unprecedented success, featuring Bruno Mars and achieving over 2 billion streams, positions it as a frontrunner for awards in multiple categories, including Pop Duo/Group Performance and general categories like Record and Song of the Year.

KPop Demon Hunters and Impact

The animated music project KPop Demon Hunters has emerged as a formidable force. Its soundtrack achieved historic success, earning spots on Billboard charts and paving the way for potential Grammy recognition. The track “Golden” from the project stands as a key competitor for Best Song Written for Visual Media.

Why 2026 is Pivotal for K-pop at the Grammys

This year marks a turning point due to several contributing elements:

• Rosé’s record-breaking achievements and collaborations with Grammy-favored artists like Bruno Mars.
• KPop Demon Hunters’ extensive success, reshaping the narrative around K-pop’s cultural impact.
• The widespread popularity of K-pop globally, influencing perceptions within the music industry.

Grammy Implications

The potential success of K-pop at the 2026 Grammys may reflect a broader acceptance of diverse music genres. Such recognition could suggest a permanent shift in the musical landscape, positioning K-pop as a dominant force in the entertainment industry.