How the DFL is Promoting FC Bayern vs Borussia Dortmund Worldwide
As the highly anticipated match between FC Bayern Munich and Borussia Dortmund approaches, the Deutsche Fußball Liga (DFL) is ramping up its promotional activities worldwide. This matchup is increasingly becoming a focal point for international audiences, particularly in the United States and South America.
Global Broadcast Reach of Bayern vs Dortmund
The DFL estimates that the match will be broadcast in up to 200 of the 211 FIFA member states. This significant outreach highlights the growing interest in the Bundesliga and its most high-profile clubs.
Prominent Advertising Strategies
- The DFL is utilizing high-profile advertising platforms to capture attention.
- In the U.S., the game will receive exposure on a billboard in Times Square, underscoring its importance.
- Promotional content features notable personalities, including former players and well-known internet influencers.
Engaging Renowned Personalities
One of the prominent figures in this promotional campaign is Brazilian influencer Leandro Freitas, boasting over two million followers. His involvement underscores the DFL’s strategy to engage younger audiences through social media.
Fan Engagement Initiatives
- Public Viewing events are set to occur in various locations worldwide.
- In Brazil, fans can enjoy the match with Bundesliga legends Lucio, Ewerthon, and Grafite during the Oktoberfest in Blumenau.
- In addition, Borussia Dortmund is hosting “Watch Parties” in regions like China, the U.S., and Southeast Asia.
International Broadcasting Partners
Eight international broadcasters will cover the match live from Allianz Arena. These include:
- ESPN US
- Sky Mexico
- ESPN Latin America
- beIN Sports France
- Canal+ for French-speaking Africa
- Eleven Sports Belgium
- TV Arena for Bosnia and Herzegovina, Serbia, and Montenegro
With these initiatives, the DFL is poised to make the FC Bayern vs. Borussia Dortmund match a significant event not only in Germany but worldwide. This strategy reflects the growing globalization of soccer and the Bundesliga’s desire to expand its global fanbase.
