Apple secures exclusive broadcast rights for Formula 1 in the United States

Apple has announced a major partnership, making it the exclusive broadcaster of Formula 1 in the United States starting next year. This five-year agreement will see all F1 races streamed via Apple TV, providing fans with extensive live coverage.

Comprehensive Coverage

Apple TV subscribers will enjoy full access to all Formula 1 events, including practices, qualifiers, Sprint sessions, and Grands Prix races. Select practice sessions will also be available for free on the Apple TV app. Fans can stay updated through Apple News, Maps, Music, and Fitness+.

Enhanced Viewing Experience

• Real-time updates on Apple Sports app
• Dedicated widgets for iPhone Home Screen
• Live leaderboards and standings

Expanding the Fan Base

The collaboration aims to boost Formula 1’s viewership in the U.S., building on Apple’s successful F1-themed film, which set box office records. The movie has grossed over $629 million, becoming the highest-grossing sports film globally.

Appealing to Young Fans

A recent survey revealed 47% of new U.S. fans are aged 18-24, with over half being female. This demographic shift is a key focus for both Apple and Formula 1 as they work to expand the sport’s reach.

Formula 1’s Growing Popularity

Formula 1 has rapidly attracted new audiences, with fans in the U.S. reaching 52 million in 2024. The partnership with Apple will further enhance its presence through innovative content and distribution strategies.

Future Prospects

Additional announcements regarding product enhancements and viewing options across Apple devices are expected soon. This collaboration promises a transformative era for Formula 1, integrating cutting-edge technology to enhance fan engagement.