Apple’s Game-Changing Five-Year Deal with Formula 1 and Its Impact on US Fans
Formula 1 has entered a significant five-year agreement with Apple, marking a shift in U.S. streaming and broadcasting for the popular motorsport. Beginning next season, Apple will take over as the official U.S. broadcast partner, succeeding ESPN, which had held the rights since 2018.
Transition from ESPN to Apple
The broadcasting transition follows ESPN’s decision earlier this year not to renew its contract. The conclusion of this deal represents a notable moment in Formula 1’s growth in the U.S. market, where it has gained immense popularity in recent years.
Apple’s Expanded Commitment to Formula 1
Alongside this partnership, Apple has been collaborating with Formula 1 on “F1 The Movie,” which premieres globally on Apple TV in December. This film has already garnered substantial financial success, earning nearly $630 million worldwide, thus marking it as one of the most successful sports films to date.
Exclusive Content on Apple TV
- Formula 1 races and associated programming will be available on Apple TV.
- Live broadcasts will include practice sessions, qualifying, and sprint races.
- Select races will be accessible for free through the Apple TV app.
- F1 TV Premium will still be offered as part of an Apple TV subscription.
Impact on U.S. Fans
Apple’s senior vice president of services, Eddy Cue, expressed enthusiasm about reaching Formula 1’s fanbase through Apple TV. He indicated that existing Apple TV viewers, many of whom are Formula 1 enthusiasts, along with new viewers, will have easy access to the series.
This partnership aims to amplify Formula 1’s presence in the U.S. through various Apple platforms, including Apple News, Apple Maps, and Apple Sports. The technology giant has a robust presence, with Apple TV accessible across over 100 countries and on more than one billion devices, including iPhones and gaming consoles like PlayStation and Xbox.
Industry Reactions
Industry leaders have praised the deal’s potential impact. Dan Towriss, CEO of TWG Motorsports, emphasized how Apple’s extensive reach will help introduce the sport to a broader American audience. Stefano Domenicali, president and CEO of Formula 1, shared his enthusiasm for the partnership, highlighting its potential for growth through diverse content and innovative distribution.
Final Season with ESPN
As Formula 1 prepares for this transition, ESPN expressed pride in its role over the past eight seasons, acknowledging the progress made in the U.S. viewership and wishing the series success in future endeavors.
