LFC and Standard Chartered to Highlight ‘Play On’ Campaign in Showdown with Manchester United
Liverpool FC is set to emphasize the ‘Play On’ campaign in their upcoming match against Manchester United on October 19. This initiative, developed in partnership with Standard Chartered, aims to increase awareness of the challenges girls face in sports.
‘Play On’ Campaign Details
The ‘Play On’ logo will feature prominently on the front of Liverpool’s men’s team shirts during the high-stakes match at Anfield. This action follows the Liverpool Women’s team showcasing the same logo in their game against Manchester City.
Campaign Objectives
Launched in 2023, ‘Play On’ seeks to empower girls in sports. The initiative focuses on:
- Breaking down barriers affecting girls’ participation in sports.
- Providing access to opportunities and support.
- Inspiring confidence and promoting representation in athletics.
Upcoming Auctions
After the match, the players will sign the specially designed shirts. These will be available for auction on MatchWornShirt, with all proceeds directed to the Standard Chartered Foundation. This foundation supports underserved youth, particularly young women.
Supporters can bid on the men’s team shirts from October 19 to 26. Meanwhile, the auction for women’s shirts is already open, also concluding on October 26.
This initiative not only highlights the importance of girls in sports but also motivates the community to contribute towards a meaningful cause. The ‘Play On’ campaign illustrates Liverpool FC’s commitment to promoting inclusivity and empowerment in athletics.
