LFC Unveils New Ticketing Survey Empowering Fans to Share Their Insights
Liverpool Football Club (LFC) is launching a comprehensive ticketing survey aimed at involving fans in shaping future ticketing policies. This initiative is designed to gather insights from the supporter community, ensuring their voices play a central role in decision-making processes. The survey is part of LFC’s broader ticketing review, a detailed examination that includes multiple strategies to understand fan sentiments and enhance their ticketing experience.
LFC’s Ticketing Survey Overview
- The survey will be distributed to 500,000 supporters.
- Focuses on important topics like ticket access and current challenges faced by fans.
- Aims to inform potential changes ahead of the 2025-26 season.
Survey Goals and Processes
This ticketing survey is crucial for gathering opinions on ticket access, which has emerged as a vital concern for supporters. LFC has also identified complexities in its current ticketing approach. By engaging with fan focus groups and the Supporters Board, the club aims to explore necessary adjustments.
Potential Policy Changes
As part of the ongoing ticketing review, LFC is considering several policy proposals that may enhance the fan experience:
- A multi-year loyalty system allowing credits to carry over multiple seasons.
- Credits awarded only for tickets purchased through official club channels.
- Introduction of a ticket exchange for cup home fixtures.
- Measures to protect tickets for supporters who do not meet the guaranteed access threshold.
- Priority ticketing for local youth and dedicated areas for young fans.
Survey Distribution and Timeline
The survey is being distributed via email on Thursday, October 16, to both current and lapsed LFC official members and season ticket holders. Supporters are advised to check their junk folders if they do not receive the survey. Additionally, those not included in these groups can access the survey directly through designated links. The deadline for feedback is set for 5 PM GMT on Thursday, October 30.
Commitment to Transparency
LFC is dedicated to a transparent and inclusive decision-making process. The club acknowledges that ticketing changes will directly impact fans. Therefore, it insists that involvement in the survey does not guarantee changes in every area, but it does ensure a comprehensive understanding of fan sentiments.
Changes, if implemented, may be rolled out gradually across multiple seasons to limit disruption and provide a smooth transition for supporters. LFC is also investing in advanced technology to enhance supporter experiences and guard against ticket misuse.
Fan Engagement and Future Directions
Phil Dutton, LFC’s Vice-President of Ticketing and Hospitality, emphasized the importance of fan feedback in shaping future ticketing strategies. He acknowledged the emotional nature of ticketing for supporters and expressed gratitude for their ongoing passion and support. LFC looks forward to receiving valuable feedback to continue refining ticketing solutions and creating a better experience for all fans.
