MLS and Apple TV eliminate Season Pass requirement for playoff games
Major League Soccer (MLS) and Apple have announced a significant change for fans wishing to watch postseason matches. As reported by Alex Silverman in the Sports Business Journal, the requirement for an MLS Season Pass subscription on Apple TV has been removed, allowing broader access to playoff games.
New Access to MLS Playoff Games
Beginning this season, fans will only need a standard Apple TV subscription to view postseason matches. This initiative aims to enhance accessibility for viewers during critical games.
Efforts to Broaden Accessibility
MLS and Apple have launched various initiatives to make matches more readily available this season. Notably, the new Sunday Night Soccer package has been made accessible without the Season Pass. However, many fans still face limitations, as the majority of MLS matches remain behind the paywall.
Criticism and Viewership Challenges
Despite these efforts, both MLS and Apple have faced ongoing criticism regarding accessibility. With few sports fans regularly using Apple TV for live sports, the league’s efforts to reach a wider audience remain crucial.
Television Broadcasts
- Fox Sports will continue broadcasting a selection of playoff matches on linear television.
- The MLS Cup will also air on Fox’s broadcast network.
Improving Viewership Statistics
Last year’s viewership numbers revealed significant challenges, with low audience engagement for the MLS Cup on both Apple TV and Fox. In response to these concerns, MLS Commissioner Don Garber announced a remarkable 50% increase in viewership year-over-year in July. This surge is likely attributed to the increased accessibility of matches.
Future Prospects
Although there was some ambiguity regarding viewership statistics, the league’s decision to allow all Apple TV subscribers to access playoff games indicates a positive shift towards greater engagement. This move is expected to enhance viewership further during the playoffs.
