Ticketmaster Australia Forms Major Ticketing Partnership with Venues NSW Uniting Eight Iconic Venues
Attendees of concerts and major sporting events in New South Wales are set for an enhanced ticketing experience. Venues NSW has appointed Ticketmaster Australia as its official ticketing partner, bringing together eight prominent venues under a single ticketing system. This partnership marks a significant shift in how fans will access live events.
Benefits of the New Ticketing Partnership
The collaboration between Venues NSW and Ticketmaster Australia aims to create a streamlined and reliable journey for eventgoers. Here are the key features of the new ticketing setup:
- One Account, All Venues: Attendees can buy, store, and manage tickets for all eight venues through one Ticketmaster account.
- Fast and Smart Entry: Ticketmaster’s digital tickets enhance entry speed while ensuring security.
- Personalised Fan Experience: Users will receive customized recommendations and exclusive offers based on smart data technology.
- Unmatched Security: All tickets are verified, providing assurance with Ticketmaster’s industry-leading technology.
Venues Included in the Partnership
This new arrangement encompasses major venues across Metro and Regional NSW. The eight venues are:
- Sydney Cricket Ground
- Allianz Stadium
- Accor Stadium
- CommBank Stadium
- Penrith Stadium (reopening in 2027)
- WIN Stadium
- WIN Entertainment Centre
- McDonald Jones Stadium in Newcastle
Statements from Officials
Stephen Saunders, Group GM Event Acquisition and Partnerships at Venues NSW, expressed excitement about the collaboration. He said they anticipate enhancing ticketing experiences and introducing new events to their venues.
Gavin Taylor, Managing Director of Ticketmaster Australia, described the partnership as a milestone. He emphasized the significance of streamlining ticketing for NSW’s iconic venues and enhancing fan connections with live experiences.
A Strong Foundation for Future Events
Having operated in Australia for 30 years, Ticketmaster’s commitment to innovation supports Venues NSW’s goal of modernizing ticketing technology. Together, they will facilitate a bustling schedule of international concerts and significant sporting events.
This partnership also includes collaboration with several sporting organizations, such as NRL, Rugby Australia, and Cricket Australia, ensuring comprehensive support across the Venues NSW network.
