Hulu Shutdown What Will Happen to Its Original Content
Disney has confirmed plans to integrate the Hulu app into a single Disney+ platform by 2026, marking the end of the standalone Hulu app. Despite this change, the Hulu brand will be retained under the new name “Hulu on Disney+,” ensuring access to a range of entertainment and adult-oriented content.
What Will Happen to Hulu’s Original Content?
Subscribers can look forward to a smooth transition with their existing Hulu subscriptions and original content accessible through the enhanced Disney+ app. In light of this shift, Disney also announced a price increase for their streaming services and the upcoming launch of their new miniseries, “Murdaugh: Death in the Family.”
Overview of the Integration Process
Disney CEO Bob Iger and CFO Hugh Johnston emphasized that the integration aims to create an “improved consumer experience.” Here are some expected features:
- Tremendous choice and convenience for subscribers
- Enhanced quality and personalization
- A dedicated Hulu tab within the Disney+ app
- A “For You” section featuring tailored recommendations across Disney+, Hulu, and ESPN
Iger believes that this strategy will not only streamline the user experience but also strengthen the Hulu brand globally. As part of the revamping process, the international “Star” brand on Disney+ will be replaced by Hulu.
Overall, Disney is focusing on improving service quality and expanding its global reach, making this integration a significant step in the evolution of its streaming services.
