Adobe Unveils Tailored Generative AI Models for Businesses

Adobe has introduced a groundbreaking service designed for businesses to create customized generative AI models that align with their unique branding. This new offering, known as Adobe AI Foundry, enables companies to leverage their own media assets for tailored AI solutions.
Adobe AI Foundry: Key Features
- Custom AI Models: Businesses can develop bespoke AI models that utilize their catalogs of intellectual property.
- Asset Support: The AI models are capable of handling various asset types, including images, videos, audio, and graphics.
- IP Protection: These models are designed to be IP-protected and finely tuned to a company’s specific assets.
The primary goal of Adobe AI Foundry is to enhance the scalability of on-brand content production for creative teams. Early adopters include prominent companies such as Home Depot and Disney’s Walt Disney Imagineering.
Statements from Industry Leaders
Molly Battin, Chief Marketing Officer at Home Depot, highlighted the importance of this technology, stating, “Adobe’s AI Foundry represents an exciting step forward in embracing cutting-edge technologies to deepen customer engagement.”
Adobe’s Vice President of GenAI New Business Ventures, Hannah Elsakr, added, “AI Foundry unites years of Adobe innovation to help businesses solve today’s most complex content challenges.”
Market Response and Company Performance
In early trading, Adobe’s stock saw a slight increase, reaching $334.86. Despite this uptick, Adobe has faced challenges in the stock market, with shares down approximately 25% year to date, closing at $333.26 recently.
Performance Ratings
Rating Type | Score |
---|---|
IBD Relative Strength Rating | 14 |
IBD Composite Rating | 56 out of 99 |
These ratings indicate that Adobe has underperformed relative to a significant portion of its competitors. It ranks fifth out of six in the IBD Computer Software-Desktop industry group, reflecting challenges in maintaining its competitive edge amidst rising competition in generative AI.
For businesses interested in leveraging AI for creative solutions, Adobe AI Foundry offers a promising avenue to scale content and enhance brand consistency.