Discover the Anticipated Halloween Spending Habits of U.S. Consumers for 2023
The Halloween spending habits of U.S. consumers for 2023 reveal intriguing trends despite economic uncertainty. A recent survey conducted by PwC indicates that nearly 80% of American consumers are prepared to indulge in Halloween festivities this year.
Projected Halloween Spending for 2023
The average consumer is expected to spend approximately $289 during the Halloween season. Parents with young children anticipate even higher expenses, forecasting an average outlay of $445.
Spending Categories for Halloween
According to the PwC survey, spending is allocated across various categories:
- Costumes: $58
- Decorations: $57
- Food, drinks, and party supplies: $51
- Event tickets: $51
- Trick-or-treat giveaways: $50
- Other expenses: $23
Consumer Behavior Trends
Notably, 34% of respondents reported they had already spent half of their Halloween budget by September. This trend reflects a growing inclination among consumers to plan early.
Generational Insights
PwC’s global retail leader, Kelly Pedersen, highlighted that Generation Z is leaning towards spending on experiences rather than material goods. Many are attending Halloween parties and visiting pumpkin patches, particularly to capture memorable moments for social media.
Broader Trends in Holiday Spending
This Halloween spending spree is part of a larger trend. The National Retail Federation forecasts that consumers plan to spend about $890 each on holiday-related items, including gifts and decorations. While this figure shows a slight decline from $902 last year, it remains one of the highest averages recorded in over twenty years.
In conclusion, despite economic challenges, Halloween 2023 is set to witness robust consumer participation. The findings demonstrate a willingness among Americans to enjoy seasonal festivities while balancing their budgets.
