Amazon partners with Menopause Mandate to boost awareness campaign

A new awareness campaign titled “Selling Menopause” has emerged, focusing on the often-overlooked topic of menopause. This initiative is a collaborative effort between Amazon Ads Brand Innovation Lab and the Menopause Mandate, aimed at fostering open discussions about menopause.

Campaign Launch and Objectives

The campaign is designed to encourage women to share their authentic experiences with menopause on Amazon. By doing so, they can contribute to a growing repository of honest reviews that illuminate this life stage. The campaign will officially launch on October 17, 2025, aligning with Menopause Awareness Month.

Understanding the Need

Currently, approximately 16 million women in the UK, over one-third of the female population, are either peri-menopausal or menopausal. Yet, discussions surrounding this subject remain limited. Kate McCagg, Head of Brand Innovation Lab at Amazon Ads, emphasizes the importance of starting these conversations. She notes that the campaign allows women to connect over shared experiences, including mood swings and insomnia.

Unique Features of the Campaign

• Shoppable Product: Menopause is presented as a one-time purchase on the Amazon UK store for £0.99.
• Supporting Material: Buyers receive a Kindle e-book titled “Menopause — 50+ Different Symptoms: Night Sweats, Brain Fog, and More!”
• Candid Reviews: Women are encouraged to leave reviews sharing their experiences to foster open dialogue.
• Humorous Approach: The campaign includes a parody video featuring TV personalities Davina McCall and Morgana Robinson, making the topic more relatable.

Public Figures and Campaign Support

Davina McCall expressed enthusiasm for collaborating on this project, acknowledging the stigma surrounding menopause. She highlighted the campaign’s goal to provide a platform for women to share their stories and feel less isolated in their experiences.

Overall, “Selling Menopause” aims to transform how society perceives and discusses menopause, creating an environment of support and understanding. Through this initiative, Amazon and Menopause Mandate hope to facilitate meaningful conversations and reduce the stigma associated with this natural life stage.

For those wishing to support Menopause Mandate or share their own experiences, more information will be available upon the campaign’s launch.