Beyond Meat Expands by Launching Beyond Burger 6-Pack in Over 2000 Walmart Stores

Beyond Meat is expanding its product availability in collaboration with Walmart, with the launch on October 21, 2025. This rollout will see the introduction of the new Beyond Burger 6-Pack in more than 2,000 Walmart stores nationwide. The initiative aims to make plant-based options more accessible to consumers.

New Product Launch: Beyond Burger 6-Pack

The Beyond Burger 6-Pack offers a convenient value option for consumers. Each serving contains:

• 21g of protein
• No cholesterol
• 2g of saturated fat from heart-healthy avocado oil

Alongside the new burger pack, Walmart will also feature:

• Beyond Chicken Pieces: 21g of protein and 0.5g of saturated fat
• Beyond Steak Korean BBQ-Style: 20g of protein and 1g of saturated fat

Convenience for Consumers

Walmart customers can easily locate these products using the Beyond store locator available at BeyondMeat.com. The availability of plant-based proteins helps meet the rising demand from consumers seeking healthier dietary options.

Market Position and Goals

This distribution partnership aims to broaden the consumer base by promoting a value-oriented product during a period of rising food prices. Beyond Meat CEO Ethan Brown emphasized the importance of making nutritious plant-based options accessible to more households.

Nutritional Benefits

Beyond Meat products are designed to match the taste and texture of traditional meat while offering numerous health benefits, such as:

• Zero GMOs
• No added hormones or antibiotics
• 0mg cholesterol per serving

This initiative represents a step forward for Beyond Meat, encouraging a shift towards sustainable food choices that benefit personal health and environmental well-being.

Consumer Engagement

To enhance consumer interaction, Beyond Meat will provide recipes on its website, encouraging customers to explore creative ways to enjoy these products. The successful rollout will depend on in-store promotion and shelf placement to enhance visibility and encourage trial purchases.

In conclusion, Beyond Meat’s expansion into Walmart with the new Beyond Burger 6-Pack not only supports dietary preferences but also positions the brand favorably within a competitive market, aiming to increase household penetration and overall sales.