Warner Bros Discovery Stock Surges to 52-Week High Amid Sale Rumors Analysts Favor Paramount

Shares of Warner Bros. Discovery (WBD) surged on Tuesday, reaching a 52-week high amid rumors of potential sales. This significant gain follows the company’s announcement of a strategic review aimed at maximizing shareholder value.
Key Developments in Warner Bros. Stock Movements
Shortly before Netflix’s third-quarter earnings report, WBD’s stock climbed 10.8 percent, trading at $20.29. The stock’s leap signifies growing investor interest amid discussions of a corporate transaction.
Strategic Alternatives Under Consideration
- WBD’s board announced a review of various strategic alternatives.
- Options include maintaining planned splits and spins, potential sales of the entire company, or specific sales of Warner Bros. and Discovery Global divisions.
- Plans may also include an alternative separation structure facilitating a merger of Warner Bros. before spinning off Discovery Global.
CEO David Zaslav noted that the value of WBD’s portfolio is gaining recognition. However, no specific timeline for the review has been established.
Analyst Opinions and Stock Projections
Analysts are weighing in on WBD’s outlook amid the news. TD Cowen’s Doug Creutz remarked that the review announcement aligns with prior expectations of discussions with multiple parties. He posits that a transaction with Paramount Skydance seems feasible, attributing a “hold” rating with a $14 price target for the stock.
Benchmark analyst Matthew Harrigan raised his stock price target for WBD from $18 to $25, suggesting a sustainable cash flow yield is likely post-2025. He believes that a deal with Paramount Skydance could be advantageous, despite potential regulatory hurdles for larger players like Apple and Amazon.
Future Consolidation Prospects
Earlier in October, Guggenheim analyst Michael Morris increased his WBD price target by $8, maintaining a “buy” rating. He indicated that investor discussions revolve around the possibility of a total company bid versus the planned separation by 2026. Morris anticipates ongoing consolidation in the industry, suggesting that asset value will continue to drive share price targets.
Both analysts and investors are closely monitoring Warner Bros. Discovery’s strategic options, as the entertainment landscape remains dynamic and competitive.