OpenAI Enhances Sora 2 Safety Features Following Bryan Cranston’s Concerns

OpenAI has announced enhanced safety features for Sora 2 in response to concerns raised by actor Bryan Cranston. The adjustments come following the platform’s controversial ability to replicate likenesses and copyrighted materials without consent.

Improvements Following Concerns

The company stated that users can no longer generate videos resembling real individuals without their consent via a new “cameo” feature. This decision was spurred by issues arising shortly after Sora 2’s debut on September 30. Videos depicting Cranston and other celebrities quickly emerged on the platform, raising alarm.

Collaborative Efforts

After expressing his concerns, Cranston collaborated with SAG-AFTRA, which represents over 150,000 performers. This partnership aims to “ensure voice and likeness protections in Sora 2.” A joint statement by the involved parties affirmed their commitment to strengthen guardrails preventing such unauthorized content.

• OpenAI CEO Sam Altman emphasized the company’s dedication to protecting performers.
• Videos featuring copyrighted characters like Michael Jackson and Ronald McDonald were posted shortly after Sora 2’s launch.
• The joint statement expressed support for the NO FAKES Act, which seeks accountability for unauthorized deepfakes.

Tensions in the Entertainment Industry

The adaptation of artificial intelligence continues to spark debate within Hollywood. While some creatives have embraced AI technologies, many remain concerned about potential misuse of their voice and likeness. Last year, SAG-AFTRA tried to secure compensation arrangements for voice actors through licensing agreements with AI companies, but faced backlash.

Policy Changes and User Restrictions

Requests to create certain video content now prompt an error message, indicating a violation of third-party likeness protections. OpenAI has not confirmed if it has changed its policy regarding copyrighted material specifically. However, the company has reiterated its support for protecting intellectual property rights.

• Sora 2 users will see messages for prompts that violate guardrails.
• Videos depicting copyrighted IP, including characters like Spongebob Squarepants, have flooded the internet.

Broader Implications and Industry Support

President of SAG-AFTRA, Sean Astin, praised OpenAI for implementing the opt-in feature. He highlighted the importance of protecting performers from misuse of their likeness through technology.

Cranston expressed gratitude for OpenAI’s policy improvements and hopes for continued respect for performers’ rights in managing their digital replication. The ongoing developments suggest a growing recognition of the complexities surrounding AI in media, prompting necessary legal and ethical discussions.