Netflix Partners with Mattel and Hasbro to Launch Exciting KPop Demon Hunters Toys and Games Collection
Netflix has partnered with toy giants Mattel and Hasbro to introduce a line of merchandise based on its upcoming animated musical film, “KPop Demon Hunters.” This exciting collaboration marks a first-of-its-kind dual co-master toy license arrangement for a single franchise, expected to cater to the strong demand for related products.
Launch Timeline for KPop Demon Hunters Merchandise
Products associated with the “KPop Demon Hunters” franchise are set to hit stores in the spring of 2026. As part of their strategy, both Mattel and Hasbro will offer a diverse range of toys and games.
Mattel’s Offerings
- Dolls and action figures
- Accessories and collectibles
- Playsets and collaborative products
To kick off the pre-sale initiative, Mattel will release a three-pack of Huntr/x fashion dolls for pre-order starting November 12, 2023. These dolls are expected to ship in 2026.
Hasbro’s Contributions
- Special-feature plushies
- Youth electronics
- Role-play items
Hasbro’s debut product, a card game titled “Monopoly Deal: KPop Demon Hunters,” will be available for pre-order starting October 21, 2023, with a price of $12.99. Orders are expected to ship on January 1, 2026, through major retailers like Amazon, Target, and Walmart.
Film and Merchandise Surge
The demand for “KPop Demon Hunters” merchandise is fueled by the film’s impressive performance. Released on June 20, 2023, it became the most-watched film on Netflix, accumulating over 325 million views in just 91 days.
The accompanying soundtrack also enjoyed success, topping Billboard’s 200 Albums chart and generating 8.3 billion streams globally. Notably, the single “Golden” broke records as the longest-running No. 1 hit for a girl group on the Billboard Hot 100 in the 21st century.
Theatrical Releases and Future Plans
Netflix’s strategy includes a unique theatrical release for “KPop Demon Hunters.” The film received a two-day special sing-along experience in over 1,700 North American theaters on August 23-24, 2023. It is set to return to theaters for Halloween weekend screenings from October 31 to November 2, 2023, across major chains like AMC, Regal, and Cinemark.
Produced in collaboration with Sony Pictures Animation, discussions are underway for a sequel. Netflix’s Chief Marketing Officer, Marian Lee, remarked on the overwhelming global interest, indicating a vibrant community of engaged fans demanding further merchandise.
Statements from Leadership
Tim Kilpin, Hasbro’s president of toy, licensing, and entertainment, highlighted the collaboration’s potential to extend the film’s universe beyond the screen. He aims to provide fans with immersive play experiences that resonate with the film’s dynamic themes.
Roberto Stanichi, Mattel’s Chief Global Brand Officer, expressed enthusiasm about leveraging their expertise to deliver an extensive product range, ensuring the delight of fans worldwide.
As audiences prepare for the launch of “KPop Demon Hunters,” both Mattel and Hasbro are committed to bringing the film’s unique characters and thrilling narrative into the hands of fans through a diverse assortment of toys and games.
