KPop Demon Hunters Merchandise Surge Reaches New Heights
KPop Demon Hunters has gained significant momentum since its release on Netflix, becoming a cultural phenomenon. The animated series is now the platform’s most popular film, amassing over 443 million hours viewed and 266 million views overall. This remarkable success has led to collaborations with major toy manufacturers.
KPop Demon Hunters Merchandise Expansion
Two leading companies, Mattel and Hasbro, have been named co-master toy licensees for KPop Demon Hunters. This collaboration is notable, given the historical rivalry between the two brands. Their joint effort emphasizes the series’ appeal and potential in the toy industry.
Expected Product Lineup
- Hasbro: Introduces Monopoly Deal: KPop Demon Hunters, available for pre-order on major retail platforms like Amazon, Target, and Walmart, with shipments beginning January 1, 2026.
- Mattel: Plans to release an array of products including dolls, action figures, and playsets. A pre-sale for a special three-pack of Huntr/x dolls is scheduled for November 12, 2023, with shipping projected for 2026.
Tim Kilpin, president of toy, licensing, and entertainment at Hasbro, remarked on the partnership’s significance, stating that it allows for an innovative way to engage fans with KPop Demon Hunters. Mattel’s chief global brand officer, Roberto Stanichi, expressed enthusiasm for their collaboration with Netflix, emphasizing their focus on impactful product design and marketing.
KPop Demon Hunters Cultural Impact
The franchise not only dazzles with its engaging storyline but also shines through its music. Tracks such as “Golden” have topped charts and drawn attention from music services like Spotify. The fictional girl group Huntr/x, which stars in the series, is also making waves with live performances on platforms such as Saturday Night Live and The Tonight Show Starring Jimmy Fallon.
Looking Ahead
With discussions underway for a sequel, the excitement surrounding KPop Demon Hunters is far from waning. Fans can anticipate a broad range of merchandise that connects storytelling and fandom effectively, ensuring that the series continues to thrive in the entertainment landscape.
