Rochelle Knock Appointed as Country Head for The Walt Disney Company in Sub-Saharan Africa
The Walt Disney Company has appointed Rochelle Knock as Country Head for Sub-Saharan Africa, effective December. She will also serve as vice president for Disney+ and Networks in the region. Rochelle joins Disney from Yoco Technologies, where she was the head of customer value management.
Role and Responsibilities
In her new position, Rochelle Knock will spearhead business growth strategies in Sub-Saharan Africa. Her responsibilities include:
- Overseeing the direct-to-consumer business.
- Leading family and factual linear network operations.
- Collaborating with the platform distribution team.
- Facilitating the development of Disney’s business in alignment with EMEA regional management.
Rochelle is tasked with ensuring that the local operations are in line with Disney’s brand and business objectives. Commenting on her appointment, Simon Amselem, the Senior Vice President for Direct-to-Consumer and Networks, expressed that Rochelle’s industry insights and expertise will significantly contribute to Disney’s growth objectives in the continent.
Industry Impact
Rochelle Knock highlighted her enthusiasm for leading the Disney team in Africa. She emphasized the importance of collaboration across the EMEA region, mentioning the exciting opportunities within the media industry. Her focus will be on expanding the reach of Disney’s beloved brands and stories throughout Sub-Saharan Africa.
Disney’s Legacy in Africa
The Walt Disney Company has been operational in Africa for over 60 years, primarily based in South Africa. It employs 60 staff members with offices in Johannesburg and Cape Town. Disney Africa aims to entertain and inspire audiences across 40 Sub-Saharan countries through exceptional storytelling.
Expertise and Background
Rochelle Knock brings a wealth of experience in media, telecommunications, and digital payments. At Yoco Technologies, she successfully enhanced customer engagement and product growth. Before that, she held senior roles at MultiChoice Group, leading diverse teams in product development and customer value management.
Her appointment marks a significant milestone for The Walt Disney Company in its mission to connect with new audiences in Sub-Saharan Africa.
