NBA Teams Up with AWS to Deliver AI-Enhanced Fan Stats
The NBA has forged a significant partnership with Amazon Web Services (AWS) to enhance fan engagement through artificial intelligence. This collaboration will introduce the new platform, NBA Inside the Game, which aims to deliver AI-enhanced statistics and insights to fans.
NBA Inside the Game: Enhancing Fan Experience
NBA Inside the Game will provide fans with access to comprehensive statistics about their favorite teams and players. Utilizing AWS’s advanced AI technology, this platform will be integrated into various NBA digital channels, including:
- The NBA App
- NBA.com
- Social media platforms of the league
This initiative is designed to enrich the live viewing experience by offering deeper insights into the workings of each game.
Future Broadcast Plans with Prime Video
Starting in 2025, Prime Video will exclusively stream 66 regular-season NBA games. This agreement includes major events such as:
- The Emirates NBA Cup
- The NBA Playoffs
- Regular and postseason WNBA games beginning in 2026
As part of this collaboration, AWS will serve as the official cloud and AI partner for the NBA and its affiliated leagues. This encompasses the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.
Insight from NBA Leadership
Ken DeGennaro, NBA’s executive vice president and Head of Media Operations and Technology, shared his enthusiasm regarding this partnership. He noted, “Partnering with AWS gives us an opportunity to elevate the live game experience through innovation.” DeGennaro emphasized the importance of providing fans with in-depth insights into basketball, indicating that this endeavor will transform how fans interact with the game.
This collaboration is set to revolutionize fan engagement, promising unique statistical insights and experiences that resonate with NBA enthusiasts globally.
