NBA and AWS Unite to Deliver AI-Powered Stats to Basketball Fans
The NBA and Amazon Web Services (AWS) are partnering to launch an innovative platform aimed at enhancing basketball enthusiasts’ experience. This new initiative, called NBA Inside the Game, utilizes AI technology to deliver in-depth statistics that allow fans to engage more deeply with the games, teams, and players.
NBA Inside the Game Overview
NBA Inside the Game will be integrated across various NBA digital platforms, including the NBA App, NBA.com, and the league’s social media channels. The collaboration is built on AWS’s AI capabilities, ensuring that fans have access to advanced features that improve live broadcasts.
Key Features
- AI-powered statistics for in-depth game analysis.
- Enhanced live broadcasts to improve viewer engagement.
- Accessible on multiple NBA digital channels.
Future Streaming Plans
Starting in 2025, Prime Video will serve as the exclusive streaming platform for 66 regular-season NBA games. This will also include high-profile events such as the Emirates NBA Cup and NBA Playoffs. Additionally, WNBA fans can look forward to regular and postseason games streamed through Prime Video beginning in 2026.
AWS Role in Partnership
As the official cloud and cloud AI partner of the NBA and its affiliated leagues—including the WNBA, NBA G League, and Basketball Africa League—AWS aims to transform the way fans experience basketball. Ken DeGennaro, NBA’s executive vice president and Head of Media Operations and Technology, emphasizes that this partnership will enhance live experiences and deepen the understanding of the game.
Conclusion
The collaboration between the NBA and AWS signifies a groundbreaking step towards a more interactive basketball viewing experience. By harnessing AI technology, the NBA aims to provide fans worldwide with unique statistical insights and a richer connection to the sport.
