Veteran Ad Executive Piyush Pandey Dies at 70; Led Iconic Campaigns
Veteran advertising executive Piyush Pandey passed away at the age of 70 on Friday morning. He was a pivotal figure in Indian advertising, known for his creative genius and iconic campaigns.
Piyush Pandey’s Contribution to Advertising
Born in Jaipur, Pandey began his advertising journey early, lending his voice to radio jingles with his brother, Prasoon Pandey. He started as a trainee account executive at Ogilvy & Mather India in 1982. His career trajectory included roles in cricket, tea tasting, and construction before he found his true calling in advertising.
Pandey was the mind behind several landmark campaigns that defined Indian advertising. Noteworthy examples include:
- Asian Paints’ “Har khushi mein rang laaye”
- Cadbury’s “Kuch Khaas Hai”
- Fevicol’s “Egg” film
A Trailblazer in Advertising Recognition
In 2004, Pandey became the first Asian to serve as jury president at the Cannes Lions International Festival of Creativity. His achievements were recognized with prestigious awards, including the CLIO Lifetime Achievement Award in 2012 and the Padma Shri, marking him as the first Indian advertising professional to receive this honor.
Tributes and Condolences
Following his passing, tributes poured in from the industry and beyond. Prime Minister Narendra Modi expressed his condolences via a post on X, highlighting Pandey’s immense contribution to advertising and communications. He stated, “Saddened by his passing. My thoughts are with his family and admirers.”
Finance Minister Nirmala Sitharaman also paid tribute, acknowledging Pandey as a legend who transformed advertising with his creativity and humor. She remarked, “His legacy will continue to inspire generations.”
Filmmaker Hansal Mehta added a poignant note, stating, “The ad world lost its glue today. Go well, Piyush Pandey.”
Pandey’s legacy in the advertising industry is immeasurable, and his work will continue to resonate for years to come.
