Minnesota Star Tribune Unveils MN Rising to Spotlight Community Successes
The Minnesota Star Tribune has launched MN Rising, a new initiative dedicated to highlighting community success stories across the state. This platform celebrates organizations making impactful contributions to their local areas.
Introducing MN Rising
Pronounced “em-en-rising,” MN Rising responds to the growing demand among Minnesotans for uplifting narratives. It emphasizes the state’s strong commitment to civic engagement and charitable endeavors.
Paul Kasbohm, chief revenue officer of Minnesota Star Tribune, expressed his excitement for the new platform. He stated, “We’re excited to launch this new platform for Minnesota businesses to highlight their efforts that make our state a better place to live.” MN Rising aims to create a space where community achievements and unsung heroes are celebrated.
Purpose and Goals
Driven by Foundry North, the Star Tribune’s in-house agency, MN Rising focuses on impactful storytelling. The platform covers various important themes, including:
- Sustainability
- Climate action
- Education
- Equity
- Workforce development
These narratives showcase how organizations contribute to Minnesota’s advancement and community well-being.
Community Engagement
Jon Christensen, head of business development and strategy, noted the public’s desire for positive content. He remarked, “Consumers are hungry for optimism.” MN Rising is positioned as a trustworthy space for organizations to present their beneficial impacts.
Featured Organizations
Several notable organizations have already joined MN Rising, including:
- Associated Healthcare Credit Union
- Blue Cross and Blue Shield of Minnesota
- Children’s Minnesota
- Cub Foods
- Goff Public
- Greater MSP
- Huntington Bank
- Minneapolis Jewish Federation
- Minneapolis Heart Institute Foundation
- RBC Wealth Management
- Science Museum of Minnesota
- Slumberland Furniture
- Sunrise Banks
- Touchstone Mental Health
- University of St. Thomas
These organizations embody the essence of MN Rising by actively working to enhance their communities.
Conclusion
MN Rising represents a significant effort by the Minnesota Star Tribune to foster community pride and recognize the essential work of local organizations. For more insights and stories, visit Emegypt.
