Ila Arun Expresses Heartbreak and Devastation Over Brother Piyush Pandey’s Passing

Ila Arun is experiencing profound heartbreak following the death of her brother, Piyush Pandey, a legendary figure in the advertising industry. He passed away at the age of 70 on October 23, 2025, due to complications from a serious infection.

Ila Arun’s Emotional Tribute

In her grief, Ila Arun took to Instagram to share a heartfelt tribute. She expressed her sorrow and shock, writing about the deep loss felt by their family. She included a nostalgic photo of herself placing a tilak on Piyush’s forehead, reflecting their close bond.

Her message read, “Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother.”

Legacy of Piyush Pandey

Piyush Pandey was not only a significant figure in Indian advertising but also a Padma Shri honoree. He served as the Executive Chairman and Chief Creative Officer of Ogilvy Worldwide. His passing represents a considerable loss for the creative community, as he was known for his visionary contributions that shaped the advertising landscape.

Confirmation of His Passing

Ogilvy India confirmed the news of his death through an internal communication, expressing their deep sense of loss. They stated that he had been battling a severe infection that ultimately took his life on the morning of October 23. Ogilvy’s message conveyed the heavy impact of his absence within the company.

Tributes from the Community

Following Pandey’s death, tributes poured in from various sectors, highlighting his influence in the industry. Filmmaker Hansal Mehta posted on X, saying, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well, Piyush Pandey.”

• Ehsaan Noorani, musician, described him as “the man who redefined creativity in advertising and created the most memorable campaigns.”

Piyush Pandey’s legacy will continue to resonate within the creative world, reminding all of his significant contributions and the void left by his passing.