Toronto Bar Cautions Small Businesses on Using Blue Jays Logo for Promotions
A Toronto bar has issued a caution to local businesses regarding the use of the Blue Jays logo in promotional activities. This warning arises after the team threatened legal action due to unauthorized use of their branding.
Context of the Warning
The excitement surrounding the Toronto Blue Jays has been palpable. With the team achieving their first ALCS victory in over 30 years, fans and businesses are bracing for the upcoming 2025 World Series, set to commence on Friday, October 24, 2025. However, one local bar faced a potential legal issue regarding the use of Blue Jays branding.
Sneaky Dee’s Takes Action
Sneaky Dee’s, a well-known bar in Little Italy established in 1987, shared their experience on social media. They received a warning from the Toronto Blue Jays’ legal team, demanding the cessation of promotional activities featuring the team’s logos and marks. This request highlights the legal implications small businesses might encounter when leveraging popular sports branding.
Details of the Legal Warning
- The warning was received on Tuesday, October 21, 2025.
- The email stated that the use of “Blue Jays marks” for promotional activities violates trademark rights.
- Sneaky Dee’s was asked to discontinue usage immediately.
Advice for Local Businesses
Rather than expressing frustration, Sneaky Dee’s used this instance to caution other small businesses. They advised against using the Blue Jays logo and marks in promotional efforts to avoid similar legal issues. In their post, they emphasized the importance of respecting legalities even amidst enthusiastic celebrations.
Continued Support for the Blue Jays
Despite the warning, Sneaky Dee’s confirmed they will still host screenings for the World Series. However, they will refrain from advertising these events with the Blue Jays logo. This approach demonstrates their commitment to the team while also respecting trademark guidelines.
Blue Jays’ Official Statement
The Toronto Blue Jays issued a statement clarifying their stance. They expressed appreciation for local businesses supporting the team’s endeavors. However, they reiterated that only official partners are permitted to use Blue Jays logos and branding for promotional purposes, a standard practice in the sports industry.
As the Blue Jays continue their historic journey, local businesses are reminded of the importance of understanding trademark laws to navigate promotional activities effectively.
