Ford Threatens Action as Ticketmaster Faces Backlash Over World Series Prices
Ontario’s Premier Doug Ford has expressed concerns over soaring World Series ticket prices, labeling Ticketmaster as a source of “gouging” for consumers. His comments come as the Toronto Blue Jays prepare to host World Series games at Rogers Centre for the first time in decades, amidst significant public backlash regarding ticket affordability.
Ticket Pricing Controversy
Recent resale listings for the World Series have reached staggering amounts, with some lower-bowl seats priced above $10,000 CAD. Premier Ford voiced his discontent, pointing to the monopolized nature of the ticketing market as problematic for fans. “When you have one player in the market that controls the tickets, that’s not right for the people,” he stated, indicating that legislation to restore caps on resale prices is under consideration.
Historical Context
This marks a notable shift for Ford’s administration. In 2019, his government rejected proposed legislative measures to cap ticket resale prices, deeming them “unenforceable.” Previously, the Liberal government had set a limit of 50% above face value for resale tickets and banned ticket-buying bots through the Ticket Sales Act.
- 2019 Legislation: Proposed elimination of price caps on resale tickets.
- Current Pricing: Average ticket price for Game 1 is around $2,378, with the lowest starting just under $700.
- Public Events: Free viewing parties have been organized at Nathan Phillips Square for fans unable to afford ticket prices.
Political Reactions
The situation has sparked critiques from opposition party leaders. Liberal MPP Rob Cerjanec, representing Ajax, criticized Ford for his prior decision to eliminate the resale price cap. “Doug Ford needs to learn that actions have consequences,” he said, highlighting how his policies have impacted fans hoping to watch the Blue Jays compete in the World Series.
Market Dynamics and Ticket Distribution
As the situation unfolds, experts note that the Blue Jays’ involvement in the secondary ticket market complicates the narrative. The team has historically collaborated with resale platforms, allowing a significant portion of their ticket inventory to enter the resale market. This strategy blurs the lines between face value and resale prices.
Mark Shapiro, the team president, has previously indicated no remorse regarding this practice, suggesting that the secondary market is a norm that teams accept and utilize for revenue opportunities.
Future of Ticket Pricing Legislation
Whether Premier Ford will advance legislation remains uncertain. However, the conversation surrounding ticket pricing transparency is in the spotlight as Ticketmaster faces public scrutiny. Interestingly, the company has been advocating for certain market controls, suggesting a potential for conflict of interest in how ticket prices are managed.
The ongoing dialogue about ticket prices and fan access underscores a crucial issue within the sports entertainment industry. As the World Series games approach, both fans and policymakers will be watching closely.
