Reggie Miller Teams Up with Owen Wilson, Vince Vaughn for Xfinity
In an exciting new campaign for Xfinity, Reggie Miller, Owen Wilson, and Vince Vaughn join forces to capture the spirit of sports entertainment. This unique collaboration coincides with the start of the NBA season, bringing humor and charm to the forefront.
Roommates with a Twist
The dynamic trio, who share a long-standing friendship, utilize their personalities to create engaging content for viewers. Vince Vaughn’s home becomes the central hub for this promotional effort, bringing a sense of familiarity to fans.
Emphasis on Humor and Relatability
- Comedic exchanges highlight the fun of sports.
- Actors and athletes banter naturally, enhancing brand appeal.
- Catchphrases and zingers resonate with audiences.
The charm of the campaign lies in its ‘comfort-food’ approach. By blending product promotion with light-hearted banter, the ad captivates its audience without forcing the brand message. “What are you gonna do next, walk on water?” is one example of the playful dialogue that defines the campaign.
Creative Direction
The campaign is directed by David Dobkin, known for his work in comedies. The creative development was a collaborative effort with Preacher, ensuring a polished final product that reflects the personalities of all involved.
As the NBA season kicks off, fans can expect more entertaining content featuring Reggie Miller, Vince Vaughn, and Owen Wilson, reinforcing their connection through humor and sports.
