Jorge L. Pérez Appointed New CEO of Discover Puerto Rico
Jorge L. Pérez has been appointed the new CEO of Discover Puerto Rico, succeeding Brad Dean, who left the position earlier this year. Having moved to lead the organization in September, Pérez brings extensive experience in the hospitality and events industry. He was previously the regional general manager for Legends/ASM Global, overseeing key venues in Puerto Rico.
Leadership Transition at Discover Puerto Rico
Pérez’s appointment came after a thorough selection process involving over 100 executives and 20 interviews. His deep familiarity with Puerto Rico’s event facilities has positioned him as an excellent choice to lead Discover Puerto Rico. The organization aims to highlight the island as a prime destination for meetings, incentives, conventions, and exhibitions (MICE).
Upcoming Developments and Events
Puerto Rico is poised for significant growth with several new venues and hotels set to open. The upcoming Four Seasons Resort & Private Residences will enhance luxury accommodations. Additionally, Hilton is planning to introduce new properties, including the Hilton Duo and Hilton Garden Inn in Dorado. The Ritz-Carlton San Juan will also reopen following renovations.
- Four Seasons Resort & Private Residences
- Hilton Duo and Hilton Garden Inn in Dorado
- Ritz-Carlton San Juan – reopening soon
- Marriott Bonvoy’s ONE DISTRITO Apartments
Renowned resorts such as La Concha, Wyndham Rio Mar, and Condado Vanderbilt are undergoing significant upgrades as well. This wave of revitalization will coincide with major industry events like AMEX InterAction and PCMA EduCon, which are scheduled for the coming year.
Pérez’s Vision for Discover Puerto Rico
In a recent conversation, Pérez shared his vision for the organization. He emphasized the importance of merging strategic growth with community engagement and innovation. His goal is to elevate Puerto Rico’s status as an international meeting destination while ensuring benefits for local communities.
Pérez’s leadership style is collaborative and empathetic. He values input from his team and focuses on creating a shared vision that drives results. He believes that success is rooted in the unity of purpose among all stakeholders.
A Bright Future for Puerto Rico
As Pérez steps into his role, Puerto Rico is experiencing a record-setting tourism season. The island’s strategic location, along with its accessibility and cultural vibrancy, continues to attract event planners. With plans in place for new hotel openings and sustainability initiatives, Puerto Rico is committed to enhancing its appeal as a MICE destination.
- No passport or currency exchange needed
- English widely spoken
- World-class infrastructure and hotel options
According to Pérez, Puerto Rico offers organizers the opportunity to create memorable events while promoting the island’s authenticity. Discover Puerto Rico also provides incentives for planners, including exclusive discounts for large bookings.
In summary, under Jorge L. Pérez’s leadership, Discover Puerto Rico aims to redefine the island as a premier location for both business and leisure travel. His experience and vision promise to influence the future of Puerto Rico’s tourism significantly.
