Lululemon Teams Up with NFL for Official Apparel Collection
In a groundbreaking partnership, Lululemon has joined forces with the NFL to launch an official apparel collection for all 32 teams. This collaboration marks the first instance where Lululemon has offered licensed NFL merchandise. The collection will be available online through Fanatics, the NFL’s official retailer, as well as at NFL Shop and team shops starting October 28, 2023.
Lululemon and NFL Collaboration Details
- Launch Date: October 28, 2023
- Partnership: Lululemon and NFL with Fanatics as official retailer
- Availability: Online at Fanatics, NFL Shop, team shops, and stadium stores
Elevated Fan Apparel
Lululemon aims to redefine modern fan apparel while ensuring comfort. Renie Anderson, the NFL’s executive vice president, emphasized that the collection reflects both Lululemon’s brand values and the loyalty of NFL fans.
Celeste Burgoyne, President of Americas and Global Guest Innovation at Lululemon, stated that fan gear serves as a badge of loyalty and a bridge to community. This sentiment is a key focus of the brand’s new “Welcome to the Fam Club” campaign, which features NFL legends, including Joe Montana, Nick Foles, and Ryan Clark with their families.
Featured Products
The collection will include popular Lululemon styles such as:
- Define Jacket
- Scuba Hoodie
- Align Leggings
- Steady State Collection
These items are designed to integrate NFL team branding, making them appealing to fans who want to showcase their loyalty both on and off the field.
Star Power in Campaign
The brand campaign showcases former NFL stars and their families donning gear from their respective teams. For instance, Joe Montana appears in San Francisco 49ers attire alongside his family, while Nick Foles and Ryan Clark also represent their teams, the Philadelphia Eagles and Pittsburgh Steelers, respectively.
Future Partnerships
As part of its strategic growth, Lululemon is also set to expand its partnerships, having previously collaborated with the NHL. The company plans to include all 32 NHL teams in the upcoming 2025–26 season.
The collaboration between Lululemon and the NFL signifies a significant step in the evolution of sports apparel, marrying athletic performance with fan engagement.
