GMA Unveils ‘Deals & Steals’ with Free Shipping and 60% Off Wellness
Good Morning America (GMA) has recently launched its “Deals & Steals” segments, prominently featuring exceptional discounts across various product categories. On October 23, 2025, the program unveiled a selection of items with free shipping and discounts reaching up to 66%. This range included popular brands such as Samsonite luggage and SHOKZ headphones, making it an opportune time for consumers to shop.
Overview of Deals and Discounts
These promotional events accentuate GMA’s effort to cater to the growing demand for bargains amid economic uncertainties. The products featured on October 23 included:
- Samsonite Luggage: Up to 50% off, priced between $90 to $255.
- SHOKZ OpenMove Headphones: 60% off at $48.
- Lola Blankets Plush Throws: 50% off.
- DHC Japanese Skincare Sets: 50% off.
- MALIBU SKYE Vegan Leather Crossbody Bag: Approximately $22, down 61%.
- Picture Keeper Backup Drives: 63–66% off.
Focus on Wellness
Prior to the October 23 segment, GMA aired a wellness-themed “Deals & Steals” on October 22. This edition promoted health and fitness products at discounts ranging from 50% to 60%. Featured items included:
- The DB Method Squat Machine: 50% off at $145.
- Visp Elixir Mixer: Approximately $50, with free shipping on orders over $60.
- Moshn Comfort Sneakers: 60% off at $68.
- Cubitt Smartwatches: Discounted between $17.50 and $60.
Significance of Free Shipping
Free shipping offers have proven to be a significant motivator for consumers. Surveys indicate that nearly 52% of shoppers prioritize free shipping when making purchase decisions. GMA’s integration of this incentive into its deals is seen as a strategic move to enhance sales.
Early Holiday Shopping Trends
The recent GMA segments coincide with a broader trend of early holiday shopping. Major retailers, including Amazon and Target, have also launched substantial October sales to attract consumers before the holiday rush. This strategy aims to alleviate the stress of shopping later in the season and accommodates consumer budgeting preferences.
Consumer Behavior and Spending Trends
As consumers navigate through rising living costs, a 2025 PwC survey indicates a projected 5% decrease in overall holiday spending compared to the previous year. Despite this cautious outlook, forecasts suggest that sales during Black Friday and Cyber Monday could see a surge, projected to reach approximately $80 billion.
Retail Implications
The ongoing competition among retailers to secure consumer spending includes promotions highlighting discounts and free shipping. Retail analysts expect more companies to follow GMA’s lead in offering significant deals and shipping incentives to capture shopper interest. As 2025 progresses, these strategies are likely to intensify, and consumers can anticipate a robust sales environment leading up to the holiday season.
In conclusion, GMA’s “Deals & Steals” exemplifies effective marketing by offering substantial discounts alongside free shipping, catering to the current market demands. This approach not only provides immediate savings for shoppers but also helps to set the stage for the upcoming holiday shopping frenzy.
