Netflix and AMC Theatres Collaborate on Stranger Things, Kpop Demon Hunters
AMC Theatres and Netflix are currently collaborating on several projects, signaling a thaw in their previously tense relationship. AMC, the largest cinema chain globally, has taken a significant step by agreeing to screen “KPop Demon Hunters” at 300 of its locations. This animated musical will be re-released over the Halloween weekend.
Background of the Collaboration
Both companies have had disagreements regarding the duration of theatrical releases. Traditionally, AMC has been reluctant to showcase Netflix films, viewing them more as tools for awards and less as strategic releases. Analyst Alicia Reese from Wedbush Securities notes that Netflix’s interests are shifting towards maximizing viewer reach.
Key Events Leading to Collaboration
- In August, AMC was the only significant exhibitor that did not screen “KPop Demon Hunters,” which generated $18 million at the box office.
- AMC released a statement indicating interest in mutually beneficial opportunities with Netflix.
- The two companies have announced that the finale of “Stranger Things” will be shown in AMC locations on New Year’s Eve and New Year’s Day.
Future Projects and Theatrical Releases
Netflix is exploring theatrical options more actively, potentially due to lost projects to competitors like Warner Bros. Recent projects include Greta Gerwig’s adaptation of “Narnia,” set for a two-week exclusive IMAX run. Additionally, a robust release strategy is in consideration for David Fincher’s “Adventures of Cliff Booth,” a spinoff starring Brad Pitt.
Release Timeline and Strategy
The “Narnia” reboot is scheduled for November 2026, while “Cliff Booth” aims for a summer 2026 debut. Specific theatrical plans will be solidified closer to the release dates. However, not all Netflix films will see extensive theatrical runs. “Wake Up Dead Man: A Knives Out Mystery” will only receive an awards-qualifying release.
Netflix’s Theatrical Approach
Earlier this year, Netflix CEO Ted Sarandos described the cinematic experience as outdated. The streamer’s strategy remains focused on delivering exclusive content to its subscribers rather than adhering to traditional theatrical releases. However, they do recognize the potential marketing advantages of working with theaters.
Industry Response and Future Outlook
Hollywood studios are cautiously optimistic about Netflix’s evolving role in theaters, providing opportunities to exhibit content without jeopardizing traditional release schedules. With collaborations like these, Netflix appears to be acknowledging the value of theatrical releases while focusing on promoting its big properties.
