Chime Debuts Holiday Campaign: “Bank Smarter” with Jason Momoa
Chime, the financial technology company, is celebrating the holiday season with its inaugural campaign, “Bank Smarter This Season.” The campaign features renowned actor Jason Momoa in a humorous and relatable portrayal of holiday chaos.
Campaign Overview
Launched on October 22, the “Bank Smarter This Season” campaign premieres across national TV, digital, social, and streaming platforms. This collaboration with Momoa aims to illustrate how Chime simplifies banking for everyday people during the bustling holiday period.
Highlights of the Campaign
- Jason Momoa portrays various everyday characters navigating holiday challenges.
- The campaign incorporates humor as it addresses common issues like crowded stores and long checkout lines.
- Chime emphasizes its services that help members manage their finances effortlessly during the holidays.
Quotes from Key Figures
Vineet Mehra, CMO of Chime, expressed excitement about the partnership: “His humor and heart bring this campaign to life, helping us celebrate the joy that comes from everyday progress and banking smarter.”
Jason Momoa shared his enthusiasm for working with Chime: “At its core, the campaign reflects Chime’s mission to have financial tools work harder for people.” He added that creating diverse characters was a fun process.
About Chime
Founded with the belief that banking should be accessible and cost-effective, Chime offers a range of low-cost banking and payment products. The company aims to meet the financial needs of everyday individuals and has played a pivotal role in helping millions of customers achieve financial progress.
Chime’s member deposits are FDIC-insured through The Bancorp Bank, N.A. or Stride Bank, N.A. Thus, customers can feel secure about their banking with Chime.
With its first-ever holiday campaign, Chime aims to reinforce the idea that banking can indeed be smarter and more user-friendly this season.
