Unveiling the Stunning Official Posters for the 2026 Winter Olympics and Paralympics
The 2026 Winter Olympics and Paralympics are set to take place in Milano Cortina, Italy, and official posters have just been unveiled. These posters serve not only as promotional material but also as culturally significant art that captures the spirit of the Games.
Official Posters Unveiled for the 2026 Winter Olympics and Paralympics
Two stunning designs have been created for the upcoming Olympic events. The Olympic Winter Games poster was designed by Olimpia Zagnoli, while the Paralympic Winter Games poster was the work of Carolina Altavilla. Both artists have depicted the “Italian Spirit,” melding competition with enthusiasm and highlighting the unique host territories of Milan and Cortina.
Design Highlights
- Olimpia Zagnoli: Her design features a bold and graphic style, revitalizing the Olympic rings in a modern and clever way.
- Carolina Altavilla: Her fluid, sketchy illustrations celebrate the inclusive nature of the Paralympics, emphasizing belonging and solidarity.
This initiative is a collaboration between the Organizing Committee and Triennale Milano, with curation by Damiano Gullì. The posters embody the visual heart of Milano Cortina 2026, aligning with the event’s motto, “It’s Your Vibe.”
The Importance of the Posters
Raffaella Paniè, Director of Brand, Identity and Look of the Games, stated that the posters are tangible symbols of the event. They share the values of inclusion, territory, and contemporaneity that will define this edition of the Games.
Andrea Varnier, CEO of Milano Cortina 2026, emphasized that these artworks embody a balance between tradition and innovation, connecting sport and society. They will leave a lasting impression on collective memory.
Domenico De Maio, Education & Culture Director of Fondazione Milano Cortina 2026, highlighted the goal of creating a legacy that transcends generations. The posters are designed to resonate as shared heritage, reflecting the energy and values of the upcoming Games.
As the countdown to the Winter Olympics and Paralympics continues, these iconic designs will play a crucial role in shaping the cultural narrative of Milano Cortina 2026.
