Alaska Air Group Obtains Unified Operating Certificate for Alaska and Hawaiian
Alaska Air Group has achieved a significant milestone by obtaining a Unified Operating Certificate (AOC) for both Alaska Airlines and Hawaiian Airlines. This development follows Alaska’s acquisition of Hawaiian Airlines, initiated over a year ago. The U.S. Federal Aviation Administration (FAA) granted this single operating certificate, allowing the airlines to streamline operations while maintaining separate identities for customers.
Operational Changes and Integration
While the airlines will continue to function as distinct brands, the unified AOC signifies a comprehensive integration behind the scenes. This includes the alignment of training programs, operational policies, procedures, and manuals. Notably, Hawaiian Airlines’ pilots face a major transition, as highlighted by Larry Payne, chair of the master executive council for Hawaiian’s Air Line Pilots Association. This change marks the conclusion of Hawaiian’s traditional call sign and operating certificate.
Implications for Flight Operations
- Both airlines now utilize a single call sign for communication with air traffic control.
- Hawaiian Airlines flights will retain the HA designator in customer-facing platforms.
- Flight number modifications have been implemented to avoid duplication.
Ongoing Negotiations and Future Plans
Negotiations between the pilot groups of both airlines regarding a joint collective bargaining agreement are ongoing. This aspect remains a significant hurdle in the merger process. Additionally, Alaska Air is working on integrating scheduling and passenger service systems, along with flight crew, airport, and maintenance processes. A fully integrated passenger service system is expected by spring 2024.
Leadership Changes
With the acquisition finalized, Diana Birkett Rakow has been appointed CEO of Hawaiian Airlines, succeeding Joe Sprague. She will report directly to Alaska Air’s CEO, Ben Minicucci, who described this integration effort as a “year-long, multi-phase challenge” involving extensive work across multiple departments.
Future Prospects
Alaska Air Group now operates a combined fleet of over 300 aircraft, including long-haul models such as Boeing 787s and Airbus A330s. This expansion positions Alaska Air to enhance its international network base, primarily centered in Seattle and Honolulu. Furthermore, both airlines have launched the “Atmos Rewards” loyalty program, targeting frequent flyers and symbolizing a shared commitment to customer service.
